IWC Press Release.

The Portofino Collection has held a very special place in the IWC Schaffhausen tradition for more than a century. It is not only the quintessential IWC basic model, but also the paragon of a classical timepiece for gentlemen with class. Likewise, the Portofino town has become synonymous of class and style.

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The IWC Portofino attracts successful individuals such as: actors, musicians, politicians, entrepreneurs and other people of means. Celebrities like Maria Callas or film stars like Ingrid Bergmann and Clark Gable had already discovered the natural beauty of the small harbour town back as early as the 1950s, when elegant men’s watches from Schaffhausen were already taking the world by storm. A decade later, in the 1960s, Elizabeth Taylor and Richard Burton relaxed there during breaks from filming “Cleopatra” in Rome. Even one-time American First Lady Jackie Kennedy used to feel very much at home on the peninsula on the Ligurian coast. The unique combination of beautiful landscape with the easy-going Mediterranean way of life has made Portofino a magnet for people with a finely developed sense of aesthetics. Small wonder, then, that many prominent friends of the brand were delighted to receive an invitation from IWC and the legendary photographer Peter Lindbergh to a shoot in Portofino in summer 2010.

The results of this extraordinary get-together, in which Lindbergh used his famous subjects to resurrect the spirit of the sixties, will be seen soon as part of an unusual travelling exhibition that goes on the road during the year of the Portofino collection and stops at some of the biggest venues around the world.

It was not without reason, then, that the picturesque little harbour town inspired the name of a watch family without which the collection from IWC Schaffhausen would be unthinkable. When the first Portofino watch from Schaffhausen took the world by storm in 1984, it was the result of a happy union between the pocket watch and wristwatch. In its own perfect and inimitable way, it successfully blended a rare beauty with simple elegance. In other words: Mediterranean lifestyle sculpted for your wrist. Sporting a diameter of 46 millimetres, the original Portofino with moon phase display (Ref. 5251), powered by the slim 9521 pocket watch calibre, was something of an attention-grabber. Despite this, with its reduced, uncluttered design, it was the essence of simplicity. This particular style goes back to the classical men’s watches from IWC that had become so enormously popular in the 1950s and later continued their success by the name of Portofino. IWC Schaffhausen has been making its Portofino models without interruption since 1984 and any modifications have been extremely understated. Its genealogy has always been unmistakable, as is clear from the Portofino Hand-Wound launched in 1993. The ongoing success of this watch family is conclusive proof that discreetly designed watches with classical forms, going way beyond shortlived fashion trends, will always be popular.

This also applies to the new Portofino collection which IWC Schaffhausen will be launching in 2011 and which consists of four models, each with its own individual character. The least conspicuous way of wearing an IWC is the Portofino Automatic (Ref. 3565). For many years, its timeless exterior and reliable mechanical movement have assured it a place in the hearts of many watch devotees. Hours, minutes, seconds and a discreet date display, all powered by a solid mechanical automatic movement: the epitome of good taste, it needs no more. And in all likelihood it is precisely this expression of understatement that has enabled it, over the years, to become the unassuming star it is today. In 2011, the year of the Portofino collection, the classic model now comes in a 40-millimetre case which, thanks to a meticulous reworking of the design, makes the watch look even slimmer. Its shape, classical as ever, is reminiscent of the IWC models from the 1960s, without necessarily making it a retro design. The Portofino Automatic in red gold with its silverplated dial radiates understated luxury. Needless to say, the watch is also available in stainless steel with a choice of silver-coloured or black dials.

The Portofino Chronograph (Ref. 3910) is a perfect example of a design that works. The cumulative stopwatch elements have been so skilfully integrated that the simplicity, so typical of the Portofino family, is guaranteed. But unlike a car with ultra-wide tyres and big spoilers, the Portofino Chronograph doesn’t make an exhibition of its sports pedigree. If anything, it has the same exciting but, somehow, understated dynamism of an Italian sports car from the 1960s. In 2011, the Portofino Chronograph is even more finely balanced, with softer lines than ever before. The diameter has increased minimally by one millimetre to 42, while the more rounded contours of the case and gently flowing strap horns are very pleasing on the eye. They are complemented by slim chronograph pushbuttons with eye-catching heads of the type you might find in the cockpit of an Italian sports car. The chronograph dial, too, looks equally restrained but is likewise perfectly functional. The cumulative stopwatch displays are joined by small seconds at “9 o’clock”, which elegantly counterbalances the day and date displays on the opposite side of the dial. The colour of the displays matches the colour of the dial in question. The buyer has a choice of a silver-plated or black dial in a stainless-steel case. The Portofino Chronograph is powered by the tried-andtested 79320 calibre with a 44-hour power reserve and automatic winding with a ball-bearing rotor.

Both the Portofino Automatic and the Portofino Chronograph can be individualised with either a strap or bracelet. IWC now gives owners the option of a Milanese mesh bracelet like the ones so popular in the 1960s. As the name suggests, they were invented in Milan and are thus the perfect complement to watches that exude Italian lifestyle. A Milanese bracelet is robust and made of tightly woven wire mesh, which fits snugly and comfortably around the wrist. At one time, these bracelets were soldered directly onto the case, but in 2011, the year of the Portofino, the Milanese mesh bracelets as well as the fine leather straps are secured to the watch with spring bars. The Milanese mesh bracelets, incidentally, are available in three different lengths and can be adjusted to the width of the wearer’s wrist in five-millimetre stages, guaranteeing a perfect fit.

The new Portofino Dual Time (Ref. 3610) is the ideal choice for globetrotters or frequent flyers. Time zones can be changed and the date reset simply via the crown. The 24-hour display, discreetly positioned in the upper half of the dial, reliably informs the wearer of the correct time back home. A red hand completes a full revolution once a day, while the index markers and imprinted figures show the time from 0 to 24 hours.

Local time is displayed conventionally on the hour and minute hands. It is set using the crown, which first needs to be pulled out to position 1. The hour hand can then be advanced or turned back in one-hour steps. If in the process the hour hand moves into another day, the date at the destination in question is likewise adjusted, either forwards or backwards. Two barrels ensure a power reserve of 72 hours when the watch is fully wound. A bidirectional pawl-winding system starts transmitting energy to the barrels as soon as the wearer moves his arm. The rotor with the engraving “Probus Scafusia” – “Good, solid craftsmanship from Schaffhausen” – and the exquisitely finished movement can be viewed through the transparent sapphire-glass back. The Portofino Dual Time is available in a fabulous solid red gold case with a black dial and red gold indices and numerals or in simple stainless steel with a choice of either a black or a silver-plated dial.

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Thanks mainly to its technological sophistication, the Portofino Hand-Wound Eight Days (Ref. 5101) has established itself as the flagship of the Portofino family. Its reputation is founded not so much on outward appearances but internal values: ticking away inside the case is the new IWC-manufactured movement from the 50000-calibre family. With its 37.8-millimetre diameter, the 59210 calibre is the same size as a pocket watch movement, but its design is incomparably more modern.

The contemporary movement design, with its large bridges and plates, is highly robust and reliable, and designed to meet all the exacting demands of watch devotees in the 21st century. Despite its undisputed elegance, the Portofino Hand-Wound Eight Days is a watch designed for everyday use, not least because of its incredible stamina: it will run for precisely 192 hours – that’s 8 days – without any external help. Just how long the watch will continue to run before its owner needs to wind the movement can be read off from the power reserve display on the dial. IWC’s designers have remained true to the classical Portofino style, not only in the circular case with its smooth, flowing strap horns, but also in the design of the dial. The placing of the displays – small seconds at “6 o’clock”, date at “3 o’clock” and power reserve between “8” and “9” – ensures that the dial layout is finely balanced. The red gold Portofino Hand-Wound Eight Days comes with a slate-coloured dial, which likewise features indices made of solid red gold. There is also a choice of two models in steel, with either a black or silver-plated dial.

Leather straps by quality Italian shoe manufacturers Santoni underscore the delicate Italian touch that runs throughout the Portofino collection. Two models in the new collection, the Portofino Hand-Wound Eight Days and the Portofino Dual Time, are secured to the owner’s wrist with these unusual straps, which are available in two different shades of brown and black. The renowned Italian shoemakers use a complex process to give some of their elegant men’s shoes a slight patina before they even leave the workshop. The technique makes brand-new leather look as if it has already been lovingly cared for over a period of several years.

Apart from this attractive feature the straps, made by Santoni exclusively for IWC, also come with the characteristic colour gradations and orange leather lining typical of Santoni products. Top-quality Italian straps on top-quality watches that stand for the Italian dolce vita style: a highly successful combination. Particularly since Giuseppe Santoni, the second generation of his family to run the company, has been a fan and collector of IWC watches for many years.

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Just before the end of the year 2010 Richard Mille inaugurated his first store in the Americas. It was, of course, no surprise that Richard Mille decided to open it in Beverly Hills – at Rodeo Drive, where else?

The store is 1,400-square-foot and is located at the apex of Via Rodeo (close to Breguet and Tiffany & Co) in a walkway lined with elegant cafes, galleries and luxury boutiques. Here, Los Angeles’ year-round sunshine illuminates the colossal Richard Mille engraved glass window panels as well as the iconic watch sculptures that welcome guests to Richard Mille boutiques around the world.

Visitors will be dazzled by the natural wood, glass, dark leather and stone that provide a neutral backdrop for the full collection of Richard Mille watches. Each timepiece is given a starring role in its own spotlight, with abundant space for visitors to admire it from every angle. In addition to such popular Richard Mille models as the RM 010 Automatic, the RM 021 Aerodyne Tourbillon, the RM 016 Flat Automatic, the RM 020 Tourbillon Pocket Watch and the diamond-set RM 007 for ladies, the boutique also carries exclusive limited editions such as the RM 027 Tourbillon Rafael Nadal, and the RM 011 Black Ti Flyback Chronograph, which is a limited edition of 50 pieces available only at the Richard Mille Boutique Beverly Hills.

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The Watch-inc.com team would like to wish you a fabulous festive season and thank you for your continuous support throughout 2010.

May you and your loved ones have a fantastic new year 2011.

Be always at war with your vices, at peace with your neighbors, and let each New Year find you a better man. – Benjamin Franklin

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Honoring the great automotive tradition behind Mercedes Benz, TAG Heuer creates an exclusive Chronograph:

The exclusive Tag Heuer 300 SLR Calibre 1887 Chronograph Wristwatch, a timepiece honouring the legendary Mercedes-Benz 300 SLR vehicle.

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The 1950’s was a time of classical elegance and style that never went out of style. Today, more than ever we admire such times by constantly implementing their classic lines to our daily lives. Likewise, TAG Heuer 300 SLR watch takes you bac to that magical time. The classic brown dial displays a unique vintage Heuer logo – a classic statement of style that reflects the elegance of the time.

Such a beautiful retro wristwatch could not be fully embodied in the essence of the 1950’s without the TAG Heuer calibre 1887 in house chronograph movement.

The Tag Heuer 300 SLR furthers its beauty with a back case engraving Mercedes-Benz 300 SLR emblem. Choose your limited edition TAG Heuer Replica Watches today, we are sure you will love the best quality available at watch-inc.com

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Breitling for Bentley Motors has just launched a new watch model for 2011. The Breitling for Bentley GMT limited edition is a fantastic chronograph that celebrates the new Bentley GT model – both chronograph and car are destined for greatness.

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The Bentley GMT chronograph comes in a classical green color, which resembles the famous British racing cars of the traditional circuit, and is limited to 1000 pieces. The GMT mechanism allows for multiple time zone displays (London, Tokyo, New York, Los Angeles, Sydney, Rio de Janeiro, Paris, Moscow, Hong Kong, and many other cities) at your convenience. Few companies in the world have the prestige Bentley and Breitling enjoy.

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It is not news anymore about the success Breitling Watches and Bentley Motors have been enjoying with their Breitling for Bentley Motors Watches partnership. Anyone who has ever fantasized about owning a Bentley can start by owning a fine Breitling for Bentley Watch with all the history and refinement contained within every single timepiece.

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The luxurious Bretling for Bentley Motors chronographs come with signature features that make them instantly recognizable all over the world: the knurled finishing on the bezel is above all inspired by the control buttons on a Bentley dashboard. The Oversized Chronographs is a feature that resembles the boldness of Bentley, a boldness that does not shy away into the night but actually takes center stage.

Breitling for Bentley Motors stop-watch Chronograph Oversize is a great example of the embodiment of the Bentley historical British refinement combined with the long Swiss watchmaking tradition. Watch-inc.com carries high end Limited Edition Breitling for Bentley Motors with precise Japanese quartz movement with stopwatch functions and other features such as 24hrs/Military time subdial, date display window, unidirectional rotating bezel, engraved screw in/out crown, oversize solid stainless steel casing, soft but heavy duty rubber strap, engraved folding safety clasp, mineral crystal, engraved solid back, authentic size, weight and dimensions. And since they offer 100% satisfaction guaranteed or your money back, you can be sure to get a watch you will feel proud to own.

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Launched at the prestigious Basel World in 2006, the new TAG Heuer Concept Watch LS Calibre 360 is unrivaled in linear precision technology.

The very distinctive metal finishes used in the production of such an exquisite timepiece maintain the TAG Heuer brand at the avant-garde in watchmaking. The TAG Monaco LS Calibre 360 watch is modeled after the revolutionary and highly recognizable TAG Heuer Monaco V4. Yet, the new Monaco 360 LS comes with several improvements that make any TAG lover satisfied, such as the masterfully crafted Côtes de Genève waves.

The new TAG Heuer Monaco 360 is much more powerful and aggressive than his V4 predecessor. The new Monaco wristwatch has replaced the standard second hand with a linear gauge displaying the an easy reading of seconds.

TAG Heuer has always embody a passion for high-speed, luxury, and endurance racing. The new addition to the Monaco collection pays tribute to the legendary TAG Heuer Monaco watch originally worn by Steve McQueen more than 40 years ago on the Le Mans race track.

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Without a doubt one of the greatest pleasures in this life is the enjoyment of food and wine. I myself am an avid enthusiast for food and wine. That is why is no surprise I found myself watching Gordon Ramsay’s hell kitchen t.v. show the other night.

To say the least, it is a mouth-watering pleasure to watch those shows; the way they turn food into real works of art that delight the strictest palate. While watching the show, I noticed chef Ramsey’s use of fine high end luxury watches. I particularly noticed a Breitling watch and an Omega Seamaster 007 watch.

That goes to show you that fine food and wine is not at all disconnected from the pleasures of wearing a high end luxury watch. Watch-inc.com carries both Breitling Replicas and Omega Seamaster Replica Wristwatches for your enjoyment.

Go ahead and enjoy your fine food, wine, and high end luxury replica watches!

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A. Lange & Sohne Watches have long been admired by the most interesting people in the world. The company’s PATH TO WORLD FAME started when Emil and Richard Lange took over the managing direction of the company in 1868 – after A. Lange (their father) had died.

The enthusiastic brothers paved the way for what we now today as A. Lange & Söhne timepieces. A company that produces watches with a sense of perpetual classicism. An example of this classical style raised to higher standards of aesthetics and functionality is the A. Lange 31 Watch Monats Werk or One month movement watch (pictured).

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German for “one-month movement”, the name of the calibre L034.1 movement in the LANGE 31. It refers to the 31-day power reserve.

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According to an independent study, IWC was ranked as the number one luxury watch brand by affluent consumers in the US familiar with the brand. IWC was selected out of a highly competitive group including Patek Philippe, Breguet, and Vacheron Constantin among others.

IWC’s President Benoit de Clerck says he is not surprised considering the brand’s exclusive heritage. It is important to remember that IWC is the not ONLY SWISS brand watch founded by an American but also the only brand in the German-part of Switzerland.

IWC ranked first in several indices of the LBSI, including status, luxury, exclusivity, and self embellishment. Qualities that ar reflected in every single IWC Replica Watch we sell at watch-inc.com